Monterey Car Week: A Display of Exclusive Automobiles
Just as high fashion has New York and Paris Fashion Weeks, the world’s most luxurious cars are showcased during Monterey Car Week in Northern California. Among the events held during this prestigious week, two exhibitions stand out: the Pebble Beach Concours d’Elegance and The Quail, a Motorsports Gathering. Both are celebrated for their elegance, but they each have their unique appeal.
Pebble Beach Concours d’Elegance: Prestige and Provenance
The Pebble Beach Concours d’Elegance is often regarded as the pinnacle event, where classic cars compete for the highest honors. Winning here adds immense prestige and provenance to any vehicle. For many car enthusiasts, Pebble Beach is the ultimate stage for showcasing rare and beautifully restored automobiles.
The Quail, A Motorsports Gathering: The Industry’s New Standard
While Pebble Beach holds traditional appeal, The Quail has become the bellwether for the modern automotive industry. Hosted at the Quail Lodge and Golf Club, what sets this event apart is the significant presence of automakers. Brands use this exclusive event to reveal new models and directly engage with customers in a more intimate setting.
The Shift in the Automotive Industry
According to McLaren CEO Michael Leiters, The Quail has effectively replaced traditional auto shows, particularly after Covid reshaped the industry. The more personal experience at The Quail allows automakers to showcase their brands and interact with customers directly, making it an essential event for the industry.
Car Collectors and Manufacturers: Why They Attend The Quail
The Quail isn't just a priority for automakers but also for car collectors. Mark Newman, a longtime attendee, highlights the opportunity to connect with manufacturers, see the latest releases, and even engage with company management. This level of access is what continues to draw enthusiasts back year after year.
Highlights from The Quail 2024
This year’s event featured more than 200 cars, from those competing in the judged concours to commemorative displays and brand-new releases. Among the many remarkable vehicles on display, some truly stood out as exceptional representations of luxury, innovation, and performance.
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